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CPM Calculator

Work out the cost per thousand impressions and estimate your campaign reach.

How it works Report a problem

CPM Visibility Elite

Market penetration and brand-reach dynamics

Visibility CPM Rate
$0.00
0
Reach per $1
0
Est. Unique Users
Ghost
Visibility Rank

Exposure Analytics

Cost per Unique User$0.00
10% Penetration Cost$0
Visibility Index0.0

About the CPM Calculator

Work out the cost per thousand impressions and estimate your campaign reach.

How to use the CPM Calculator

  1. Enter the Campaign Budget ($) and Target Impressions.
  2. Enter the Total Target Market and Freq. Cap (per user), then press Project Market Reach.

Formula and method

CPM = budget ÷ impressions × 1,000

Worked example

$1,000 for 100,000 impressions is a CPM of $10.

Tips

  • CPM is useful for awareness campaigns, and CPC for performance campaigns.

Frequently asked questions

What does the M in CPM stand for?
Mille, the Latin for thousand.