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Lead Conversion Calculator

Measure how many leads become customers and what each lead costs.

How it works Report a problem

Lead Conversion Calculator

Measure funnel efficiency, ROI on leads, and revenue potential

Conversion Rate
0%
Revenue
$0
Lead Cost Total
$0
Cost Per Sale
$0
ROI on Leads
0%
Sales Funnel Visualization

About the Lead Conversion Calculator

Measure how many leads become customers and what each lead costs.

How to use the Lead Conversion Calculator

  1. Enter the Total Leads, Conversions (Closed), Avg Deal Value ($) and Cost Per Lead ($).
  2. Press Calculate Conversion Rate.

Formula and method

Lead conversion rate = closed deals Γ· total leads Γ— 100

Worked example

40 closed deals from 400 leads is a rate of 10%.

Tips

  • Quick follow-up raises conversion rates.

Frequently asked questions

What is a lead?
A person or company that has shown interest in your product.