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Pricing calculator

Calculate a selling price that covers your costs and delivers the margin you want, using margin-based, markup-based or competitive pricing.

How it works Report a problem

🏷️ Smart Pricing Engine

Strategic product pricing with margin optimization, break-even & competitive analysis

Cost Structure
Pricing Strategy
Recommended Selling Price
$0.00
After discount & tax
Gross Profit/Unit
$0
Net Margin
0%
Break-Even Units
0
Monthly Revenue
$0
Price Breakdown (per unit)
COGS$0
Overhead$0
Shipping$0
Profit Margin$0
Discount Applied-$0
Tax / VAT$0
Final Selling Price$0
Pricing Strategy Insight

Pricing by feel undercharges in silence. This calculator builds a price properly: start with everything the sale costs you, add the profit margin you intend, and handle tax correctly, so the number on the tag is one the business can survive on.

How to use this calculator

  • Add up the full cost of the item or job: materials, labour, delivery, fees.
  • Enter the target margin (or markup) you want.
  • Add the tax rate if your prices must include tax.
  • Press calculate to see the selling price and the profit per sale.

The cost everyone forgets

Platform fees, payment charges, packaging, returns and your own time are real costs of every sale. Leaving even one out means the "profit" the calculator shows is partly imaginary. When a price looks too good to be true, a missing cost line is usually why.

Frequently asked questions

Should I price by margin or markup?
Either works if used consistently and never mixed. Margin (profit out of the final price) ties more directly to business targets, so most established sellers think in margin.
How do I price against competitors?
Work out your floor first with this calculator. You can choose to price near competitors, but never below your floor without a deliberate reason and a volume plan.
What if the calculated price is too high for the market?
Then the offer, not the maths, must change: reduce the cost base, bundle more value, or accept a thinner margin knowingly rather than by accident.